Hello ReadersAccording to me this is not a good product for growing beard from beginning but can be useful for giving shape to beard or moutache it only gives styling and shape to beard.FragranceIts Fragrance is awesome it gives a fresh feeling. After applying it your beard and moutache will look thicker and shiny.Ease of stylingYou can style your beard in any shape you want I mostly style my beard straight.I have applied it 2 times a day( one at noon another at night) .NoteIf you are want to grow your beard from roots then try minoxidil 5% .Thank you.