You can say Im a loyal customer of Biba. Ive shopped from their showrooms, their website and from other e-commerce portals which sell biba clothes like amazon, myntra. The ethnic collection is elegant, stylish, comfortable and contemporary. And unlike other brands the design is not common.
I have bought close to 7-8 cotton kurtas for myself over the past few months. And even for special occasions, have bought few salwar suits, anarkali sets. They look like designer clothes. I make it a point to purchase during some festival in order to get good discounts.
Another thing that makes Biba so good is the quality of clothes, in spite of regular wear the material does not get bad or the color does not fade away. Elegant designs, great fabric makes it worth it. Some of the suit sets, though, are too expensive like worth Rs. 7000 and above. But Ive always bought within the range of Rs. 2500(after discount). After taking a look at my wardrobe I realized that the 80% of ethnic clothes are from Biba. You can take my word and go for this brand.