BIG 92.7 FM Surat was launched very recently if I remember...What I particularly like about the station is that apart from very entertaining programmes on air, it does some very good activities to connect to people. I was a witness to their laddoo eating competition on Ganesh Chathurthi recently. Awesome, it was!! Specialised programmes were aired on Ganesh Chathurthi...
There was this very new concept of eco friendly Ganesh idol and best pandal...They had even covered the matka fod event live. Very few media really reach out to the people like they do. I must say, some brilliant marketing mind is sitting there. Coz even in the rickshaws I travel I get to hear the station. I asked the rickshaw driver, do you like the channel so much?? He said, "Yes I do..Also the people from BIG fm only installed this radio in my autorickshaw." Well, cool is what I would say.