BookMyShow is a classic case of how a online shopping website begins to cheat its consumers after it becomes a virtual monopoly. It entices people to share more data by dangling temptations of freebies and then having pawed in the data, kicks you out of the party. BookMyShow has tied up with almost a dozen banks, dangling the free tickets carrots. All personal data, ahoy!
The banks - partners in crime, and here I talk about ICICI, the mafiosi among private banks - then use this carrots trap in HNIs with premium paid cards. And once that entrapment is over, it slams the door when you go to avail those offers with my ICICI Bank Coral International Debit Card citing’daily quota’ issues. When you hit heavy booking’periods’, I guess you start BMSing!
There is never a clean marcom offer in this country. It’s all personal data gluttony and asterisked subtexted fraud. BookMyFoot.