Consumer loyalty is the essential wellspring of any business action, holding the clients to their item is most imperative in the business.
The fundamental goal of the study is to discover out the consumer loyalty and dependability towards Britannia Good day scones. Distinct exploration is followed in this examination. The universe of the populace incorporates the respondents who are the customers of Britannia scones, Avadi, Chennai. The samples(i.e. test size
50) were chosen among the customers of Biscuits, in Avadi for this exploration.
The major discoveries of the study are, most(90%) of the respondents are willing to suggest Britannia.Great day scones to their companions and relatives. From the exploration, it is inferred that the demographic variables, for example, age gathering, sex and occupation are having less effect on the elements of consumer loyalty. The exploration result additionally shows that, the vast majority of the clients were fulfilled towards expending BritanniaGood Day bread rolls.