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Budweiser

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3.4

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Budweiser
Venkitesh M @venkitesh097
Jan 22, 2017 11:28 PM, 33385 Views
Tantalizing

Personally one of my best beer brand .Coming to its details deeply Budweiser cans embodied a strong sense of American patriotism. They were red, white, and blue in color, and had images of eagles near the label. These cans also had a very classic appearance due to the cursive font and the Anheuser-Busch logo surrounded by wheat and barley. Red, white, and blue, being the colors of theAmerican flag, identified the cans stronglywith the American market for this product. Moreover, the eagles remind viewers of thebald eagle, America’s national bird. These facts strongly suggest that Budweiser was targeting a primarily American market. In contrast to this previous design, the newest can takes on a much more modern appearance and eliminates blue as a main color in the design. Red, white, and gold are the predominant colors on this newcan, which makes the can look much less traditionally American, and much more modern. On this new can, there are aspects that continue to resonate with an American market, such as the red and white colors, as these are two of the nation’s primary colors. The presence of the yellowish-gold color is not typically American, though, and is surprising to see in the can design of the self-proclaimed Great American Lager.

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