My favourite magazine.I like it because it is reader friendly, not too much of jargons, matter of fact, good selection of content and to top it all not at all boring.
I have been reading this magazine since 1986.The new mast head is good , layout of the magazine interesting, the fonts decent to read.
Its cover stories have always been well written, it is analytical and the articles on companies have always carried views by different individuals (having authority) rather than being bland one sided article written on the Company.It gives overall standing of the company vis-a-vis the industry in which it belongs to, also the future prospects of the company based on third party opinion in its articles which makes it worth reading.
I love reading articles on the economy and the comments by Shri Ashok Desai are just fantastic.
The articles on the business gives you a wider perspective on the investing scenario and the articles are good.
That’s it by mala bhargava has always helped me know the happenings in the computer world
The case study section is just superb and the analysis provided by the analysts on the case study are just worth preserving for future reference.
Its articles on the technology and personal business are top notch.
I like to read the snippets like business off- stage, and freeze frame.
A good magazine with a lot of correct inputs and not going over board.Good as a casual reading magazine.The right value for money magazine.
The thing I miss most is the section on advertising and marketing which used to come some years back.
I would like Business World to incorporate a section on share market (only the week ending rates)and analysis on the best buys and the right shares to off- load and at what price.