Just bought this product again on 12 Feb 2016. the brand new wrapper and improved(50%) cocoa content is a plus point. I expected it to be bitter but the case was otherwise. It is moderated to Indian taste buds. Right now it costs Rs 100 for 80gms. In the same category Amul offers 55% cocoa content and 150gms for Rs 100. I have not tasted Amul one yet.
Indians dont have much chocolate in their diet but I would recommend it to every one. If you can afford to have 200gms of chocolate per week it is a good start. Dark chocolates( cocoa content) are loaded with anti oxidants. Also the pe capita consumption of chocolate in India is 200gm as compared to 8/10kgs in developed world.
Government should encourage indigenous industries/farmers to include it in an average Indias diet.
Final verdict: 75%+ cocoa content is the best but right now not many brands offer it. initiate with Cadbury/Amul.