For Me I think Bournville is the best Chocolate. From packaging to its taste all is so good.talking about its packaging its looks very premium and I like that non shiny texture and I have tasted other dark chocolates also but Bournville is the best.Its not bitter in taste not soo sweet it is well balanced. and its price is reasonable no complaint about the price. and I want to share that I proposed my girlfriend by giving her this Cadbury Bourneville Dark Chocolate.