There was a time when dairy milk came in only one varient but now a days they just add unnecessary varient of dairy milk and increase their product line.
Cadbury Dairy Milk Silk and bubbly are most annoying varients in my view because Cadbury people pretends like we are eating something out of the world in their advertisements but when we really eat it, it is like ordinary and nothing more.
Bubbly only looks good when we eat but taste is like same of original dairy milk so anyone just cant throw the hard earned money to eat that just looks good. Instead if it, I prefer original dairy milk or other chocolates which doesnt burn my pocket.