Cadbury was founded in Birmingham England by John Cadbury in 1824 Dairy Milk was introduced in 1905 and is now sold in 23 varieties(the newest being Dairy Milk with Creme Egg) in 30 countries.One quick point to note – this is NOT the same as the US version of Cadbury Dairy Milk, which is a reformulated version made under license by Hersheys. I believe this has something to do with FDA rules on labeling chocolate that has vegetable fat in place of cocoa butter.The chocolate itself is sweet without being sickly. It’s creamy but not so much that you can’t taste the chocolate. It’s filling but simultaneously moreish. And importantly for a poor blogger, it’s inexpensive without being ‘cheap’.