I taste it. Its taste in strawberry flavour. I always love anything strawberry flavour product. I was often called Cadbury growing up, partly due to our families love of the brand. Cadbury dark milk crunchy satted carmel. I am only tasting an awful amount of sugar, I wish they would with all heart but Cadbury are dealing with this huge issue by simply denying that the recepe has changed. Overall it is a sweet and good chocko.