The famous advt punch line "Kuchh meetha ho jaaye" has place Cadbury chocolates
in a new category of sweets. So far chocolates were mainly targeted at children. But with
this compaign, It has been targeted at Grown ups as well. The chocolates were probably consumed by people of all age groups any way. But the company is trying to make them consciously think of Cadbury chocolates as an alternative to sweets. On all festive and important family occasions, it is customary to purchase and gift sweets. Now people will have Cadbury as another delicious option on their cards. Its yummy and fascinating taste leaves every one floored. Almost everybody has a weakness for Chocolates specially Cadubry because this brand stands head and shoulder above the rest.