Talking about the new Cadbury dairy milk silk Prashant peres, director- Marketing ( chocolates) , Mondelez India, said, "We have grown to be the undisputed market leader in the chocolate category in India. Cadbury dairy milk silk chocolate has witnessed a great success and has grown to be the biggest brand in the 'premium'chocolate segment ever since ts launch in 2010, and the new regulation will help us capitalize further on the segment. The character popping out while eating the chocolate, growing choir chordsand visually appealing act depict how the indulgence grows with every bite through the imagining of the central characters.