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4.2

Summary

Cadbury Dairy Milk Silk
Jerry Levin@jerry53levin
Jan 26, 2016 10:41 PM, 4405 Views
The same diary milk with a different consistency

I feel like Cadbury is playing a con job on us taking a product while only changing its consistency and with a huge ad campaign charges an extraordinary premium compared to the original dairy milk, but since the new product tastes good I am not complaining. They took the old dairy milk which costed 32 rupees and changed the consistency and rebranded it as silk which costs 70-80rs.

Most the shops don’t carry the original dairy milk and the ones who do only carry the 10 and the 20 rupee versions which taste imperfect without the gold foil. The product tastes good kinda melts in your mouth, the product maintains its consistency even during non refrigeration unlike the classic which melts away if not refrigerated thus making it a little easier to maintain for the storekeepers. Their ad campaign is brilliant with catchy songs and big actors. The silk dairy milk is wrapped to gold foil to maintain the chocolate’s freshness and they also come in different flavours like fruit and nut, grape etc. They are a little bit on the higher side but since they taste great I would recommend this product to anyone who loves chocolate.

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