It’s among one of the brands of hot chocolate I drink a lot of during the winter. Way ahead of those so called ones that have so much sugar it feels like your teeth want to revolt when drinking it. It doesn’t cost a lot either to buy, which is one factor I decide upon when shopping. It’s quality and price. I like it better then carnation, more rich chocolate taste and not so overly sweet either. I know seeing as how I like it so well that a can doesn’t last a week in my house.