?1st Picture Quality- The camera easily focus on any object and the clearity of the photo is superb.The photo does not break while zooming the clearity of the photo is excellent. The design of EOS 40D is superb.?2nd Efriendly.?3rd - Value of money - It is also not more costly if you want to buy a very good camera so you can buy this camera it is so good.?4th Shutter Speed - The speed of the camera’s shutter is correct and at the best time the camera capture the photo.?5th Battery Life - The battery capacity is superb f