I am a professional designer and photographer and in my business quality and time is all it matters. With canon eos 7d the work pressure is so less and with ease. Canon making no compromise with the quality and making bag full of features.
The fact that it had an AF system as good as the D300 made me stop on my tracks. The day it was released I got hold of one.
I added the stunning 70-200mm f/2.8 IS lens to the kit and had also a bigma that had purchased a couple of months back on a promotional price, so just been to Portugal a week ago and shot the RIP surf world championships with it with some stunning results. I went purposely to shoot a play for a friend of mine and flash wasn’t allowed. The results I got with my 70-200mm lens left me absolutely impressed. Up until recently ISO settings was always in the back of my mind no matter what shot I took. I like photographing fluids in motion such as smoke and water droplets and some wine glass settings, and constantly many of my shots were ruined due to noise. So I had kind of learnt to have noise issues always in the back of my mind no matter what I was trying to shoot. It took a while for me to learn to let that feeling go with the 7D, but after the initial results now ISO settings are the least of my problems, well mostly of course as there are times when I want to manually control it. I have a whole set of images shot in the extremely low stage lighting with no flash to prove it, most at ISO 2500 ISO and some even at ISO 3500. But most times now my ISO setting is left to AUTO and I just try to control the aperture and the ss. This is how much change the 7D has done to my style of shooting. And this is just one aspect of it.
I have had first hand experience with the 7D now since it was launched and I must say the only thing I think that will make me rethink again about changing this, subject to funds obviously