I have had experience with the site both as a user and a (possible) advertiser.
As a user what irritated me most was the amount of mail they send you once you register. Sure you send mail to your registered users but not irrelevant junk which puts you off -- so now all their mail goes directly to my junk mail folder.
As a advertiser, I emailed them asking for their advertising rates. No response for weeks, and finally I get a mail asking Are you still interested in advertising with us?
Guess if they change their name from chaitime to cheetime they will live upt their name.