TheChevrolet Beatwas unveiled at the 2007New York International Auto Showalongside two other concept vehicles, the Trax and the Groove. The Beat is a front-drive, three-doorhatchbackconcept, derived from the Daewoo Kalos. It was built in India, [17]and designed byGM DaewooinSouth Korea. It is powered by a 1.2L turbocharged gasoline engine mated to an automatic transmission.[18]
The Beat concept sports a Vertigo Green exterior paint job with the same hue carried over to parts of the interior. Its profile is high at the rear and tapering down evenly to the front of the grille. Headlights that appear to extend all the way from the base of the grille to the base of the windshield areLED-type. Oversize 17inch wheels barely hide the matching green paint of disc brakes. Twin taillights that extend upward to the back-up lights are also LED’s.
In early 2007, GM conducted a poll testing the relative popularity of the Beat, Trax and Groove concepts on a Chevrolet website, [19]with the Beat receiving nearly 50% of the vote, which ultimately determined the car making it into production. This car was designed to appeal to young car buyers in urban markets, infusing the energy, diversity and excitement of urban life into a car that would deliver good-looking fun, fuel economyand value.