Animation industry is making waves on Indian scenario. Although still at a nascent stage, animation is growing in form of commercials and movie graphics. The hum turn characters of movie Humtum and the oye bubbly ad are recent products of animation.
Animation Industry’s Potential
Much of the work done in India is outsourced because USA, Canada, etc look for countries like India to cut costs and increase profits. The world has accepted India as a low-cost-high quality country delivering work. No full-fledged film has been made in India. For Indian filmmakers, this is a goldmine to be tapped.
A report released by Anderson consulting states that the Indian animation industry, is currently pegged $550 million, is slated to clock a growth rate of 30 percent annually in the next three years and is expected to reach $15 billion by 2008. The study further reports that in next three years India would receive more than $2 billion worth of animation business. This is great news for youth in the field of computers because this is very creative field.
Animation as a career
Animation is a great career option if you are an artist. Though it may look glamorous from outside, animation requires exhaustive efforts and a very good sense of creativity. This field demands patience and integrity. If you have passion for this field, then here are few guidelines for you.
1) Though not necessary, an elementary intermediate will show your proficiency in drawing, which is foundation of animation.
2) Today much of the animation work is done on computers, learning animation software like Maya, Flash, 3D Studio Max will give in an edge.
Today animation industry has 30, 000 jobs and only 10% of these jobs have been filled. There are various animation houses, website companies, advertising firms, multimedia firms and publication houses have shortage of good animators. These include Crest Communications, Films Division Maya Entertainment, Silvertoon Studio, 2NZ Studio, Cine Magin, Climb Films, UTV Toons, Zee Institute of Creative Arts (ZICA), Digital Studio, Pentamedia Graphics, Prasad Studios, Acropetal, jadooWorks, Color Chips, Heart Animation, Ocean Park, Padmalaya Telefilms, and Toonz Animation, Magic Shop, Moving Pictures, among others. These companies span across cities such as Mumbai, Chennai, Bangalore, Hyderabad and Thiruvananthapuram.
If you are a good artist, there is no limit to what you can earn. Only sky will be the limit.
Ladies & Gentlemen, Now for the good news.
The OSCAR of Star writer category goes to…. (Tom Cruise opening the envelope)
Tom Cruise: & the Oscar goes to Disha!!!
Disha comes on the dais & accepts the award from Tom Cruise.
Disha (very emotional): This was very unexpected; I did not think I deserved it. This is my happiest moment. I want to thank my parents for staying besides me, all mouthshut members, my friends, my pets…………
All mouthshut members applauding in the audience.
Congrats to Jaya & Sneha too.