CID, the longest running TV show in Indian history, has now entered its 15th year. That calls for celebrations, doesn’t it? Sony and the CID team have formulated a year-long campaign to celebrate the show’s successful run with the slogan 15 Saal se… Soch ke aage, jurm ke peeche ( For the past 15 years… Ahead of the times, pursuing crime) .
The campaign will kickstart with the launch of the new CID anthem. Having heard the anthem we must say, it has been superbly composed and gives a good feel of the show and what is being conveyed. From March 16, 2012, Sony will air the Veerta series – episodes dedicated to the common man’s acts of bravery. Then there is the CID Veerta Awards ( formerly known as the CID Gallantry Awards) that will award courageous individuals in two categories: Physical bravery ( when you save someone’s life) and Social bravery ( when you battle social evils) .