We know the increasing pollution today in the country and all cares about their face, their hair and skin etc. so different shampoos they always use for their hair but mine all time usable and favourite is clinic plus. its all about 15-20 years I have used and trusted just because of its care and fragrances. it does not affect our hair and no any reaction towards my hair. ease of use is very briliant. comes with a very genuine price which can be affordable to all families. I think trust could be easily maintained on this shampoo. so I think its better than the costly shampoos.