Hi friends I have used this toothpaste for 6 - 9 months.At the time of brushing it gives fresh cleaning effect and it keeps cool mouth, but it does not stays for oneday.It gives fressness and sweet fragrance smell but it only works for few hours.It has active zinc mouthwash, so it kills 99 percentage of germs and gives 12 hours of freshness this advertisement is not true.It is not so good as consumers expects this product only focus on promoting their product.So friends I didnot recommend you to buy this toothpaste.