Using CLOSEUP toothpaste will never make you a complete satisfaction to smile, when we brush using this tooothpaste it will only give a chilling efffect and after that you will feel that lot of chemicals they are added to feel like fresh.it will never make a teeth white , I used this product for one month there is no improvement on using this, lt will make your teeth damage.they are providing a lot of flavours to fool the peoples they are just adding different chemicals and they give a great impact on advertisement by using a stars like Ranveer singh.y our teeth would lead to plague by using this product.i gives damages to gums.i overall dissatisfied by using this product.I will recommend COLGATE which is more better than closeup.