As we know the close up tooth paste is the most popular brand in all over the world, but I dint like this toothpaste.I have been using this toothpaste from about 5-6 months before and I was using this toothpaste daily when I washed my teeth in the morning and I was feeling that the teeth and gums were so sticky type.They have now introduced only new flavours which are not useful and simply they tell it’s a new flavour and there is no effect on the teeth whatso ever and even the cleansing effect is not good I mean it doesn’t clean the teeth well and even the smell doesn’t last longer as well, so better not to use it.