Firstly, I was very much excited to try this product, seeing the box. It looks appealing and the description is good. But the functionality is not upto the mark. The paste is a mixture of blue colour n a silver glittery colour. Flavour is fresh, but cleanliness is not good. Ive been using this from last 25 days, twice daily. I didnt find any whitening of teeth, as the pack says. Also, this paste is on the expensive side, 48rs for 50gm. It says it has blue light technology that makes teeth white. There is blue foam, but teeth are not changing colour. The namediamond attraction is a misnomer.