As the name of the brand proposes the toothpaste ought to help in brightening of our teeth yet rather it does nothing. Utilized two packs yet no obvious change in whiteness. Deceiving promotions, terrible to exceptionally impartial taste. I would propose not to squander yoir cash here and get the teeth cleaned by a qualified dental specialist and utilize other better toothpastes from Colgate, etcI dont know on what criteria they added jewel appreciation for it.itz just a name yet no fascination or cleaning power.simple closeup was far superior than this product.and yups u have so sensous advertisement movies on television for the advancement of this item one is compelled to purchase this glue as on advertisements so much sparkle is given on teeth that one can not consider not purchasing it.only advancements better and their acting.but item wasteless. no germ activity, no reasonable flavor, no purifying impact