Hello friends I have been using Close up toothpaste since many years and till now it is my first preference toothpaste. It is really a sweet toothpaste and it comes in red colour. It helps me save my teeth from jerms and fresh mouth for 12 hours. And quality of this product is good and it has nice and soft refreshing gel which makes it different from other. The flavour of the product is really sweet and gel keeps our oral healthy. And its Cleansing is also nice The price of the product is very less and best in quality. It also comes in different packaging according to its price. Overall it is excellent product.