We all know what Coca Cola is...That fizzy, tangy cola that quenches your thirst when served chilled, the hip American Thums Up like drink you drank in your childhood when relatives brought back a few cans before liberalization made it a local product, the FMCG that adds crores and crores to the bank balances of Ex-Pepsi drinking celebrities etc.
Now here’s a little bit on the history and marketing strategy of Coca Cola or Coke.
Founded in 1886, Coca Cola is the world’s leading manufacturer, marketeer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce nearly 300 beverage brands. The company’s corporate headquarters are in Atlanta, USA with local operations in nearly 200 countries around the world.
Apart from Coke, the company also manufactures and distributes a number of other beverages, Citra, Canada Dry, Schweppes, Sprite and Fanta are amongst the ones more easily available in India.
The company lives up to its reputation of being an International leader and ropes in the creme de la creme celebrities to endorse its products. The company even managed to grab Aamir Khan and Aishwarya Rai, former endorsers of Pepsi, the rival product!
Did you know that Coca-Cola advertising helped create the modern image of Santa Claus? Or that Norman Rockwell and N.C. Wyeth both painted for Coca-Cola, creating a beloved vision of mid-century American life?