There has been a huge battle going on between the colas. pepsi has come with a series of advertisements that the taste of pepsi was most prefered in the blind tests. there has been a study conducted on the colas by a couple of my batch mates and we’ve found that even though more number of people do prefer the taste of pepsi to coke, the maximum number of people prefer thumps up.
the number of people who prefered coke shot up sharply when they were told what the drinks were. thus even though the taste may not be the success factor for coke in india but the brand name is enough for it to carry its flag forward. coke a generic name for a cola and to bring about a change in that will take a huge effort by pepsi. thus even though pepsi in the taste preference of the next generation but coke a brand that the world prefers.
they only have to learn to capitalize on the name and know the indian psyche well. all in all coke the name for a cola for me