I have been using Colgate since childhood and switched to colgate active salt about 3 years ago. The quality of this toothpaste is excellent. It definetly removes plaque and keep germs away. Using it twice a day is sufficient. Flavour is quite impressive. Being a brand that every Indian knows about, Colgate has a responsibility to deliver high quality product and they surely adher to it. I would recommend this toothpaste to everyone reading this.