Colgate has been a very famous name since ages and may be due to this the company is taking disadvantage of that fame .Day be day standard of toothpaste is falling.It does not clean properly and due to which gradually teeths start getting yellow and also cavity attacks teeth. Its smell is also very bad. I used the toothpaste for just a month and I can feel that my breath smells too bad.And the taste of the paste is soo bad that even after having brushed, one can feel that taste in mouth for hours.The cost the also too high as compared to other brands.