I really like colgate and its taste is also very goodI would like to tell you my experience about the colgate anticavity toothpaste white in colour.I am using it from 2 to 3 years at that time I had a small cavity in my teeth but after using colgate regulerly I found that the blackness of my cavity vanished in just 8 to 10 month use. After that I realise that colgate white paste is the best of all toothpastes I will definately recommend it for allIts taste is also very refreshing and cool. I know you will by this and use it daily because its nice.