Colgate cibacavedshakthi is a ayurvedic product.me and my family members are use this toothpaste .it helps to prevent gums and curds.teeth whitening and cleaning.mouth fresh and coolbreath.i recommended this product .natural taste and strong teeth .more ayurvedic medicines are used in this production.lemon, cloves, eucalyptus, basil, camphor, thymol.so its a good product .