Colgate has been the best brand for tooth paste since years and most of the people use it now.
I have been using it since years now and I think max fresh is the best out of all flavors as it contains mint and crystals and is very refreshing for a good morning start. There are two variants of max fresh, blue and red coloured and I like blue variant more.
Cleansing of teeth is also good with max fresh and the price is also affordable. Their latest toothpaste sensodyne is also quite promising. I am sure colgate is going to remain the king of tooth paste industry as right now also it is considered synonyms to tooth paste. Thank you.