Cleansing effect is not upto the mark, I still have yellow teeths .i don’t like its flavour and all . no doubt it works good it keeps the odour away. using it from the last 2 months . No benefit only waste of money . Sorry not good product as I expected, but it can be improved. this thoothpaste comes in budget. this is the only plus point of this paste. thank you but seriously it is not good as I expected.