The first feature is the price, and it is right.
Next, I consider whether it will be neat to use. It is. Sometimes when I buy those new hard plastic containers, they actually get messy. Also I cannot get all the toothpaste out. It is easy to get the paste out of Colgate Total Whitening Paste without spraying it all over the cabinet.
If it does not taste good, I won’t use it. Some toothpaste burns my mouth so bad that brushing my teeth is a painful experience. This one doesn’t burn. It tastes simply the way toothpaste is supposed to taste.
Whitening is important. This one is supposed ot whiten. After spending money to whiten my teeth, I need a product to help ward off the bad effects of coffee and tea.
Avoiding all kinds of oral pathology is a major consideration. This toothpaste claims that it can help fight cavities, gingivitis, plaque, tartar, and bad breath.
I hope this product stays on the market a long time and does not change.