I’ve always used Colgate and I have had no reason to change brands at all. Although I’ve tried other brands I usually feel that my mouth feels fresher with Colgate total. My teeth feel cleaner, and my mouth feels minty fresh. The only downside is that the prices are going up – but I guess that’s inflation for you. All in all, I don’t see me shifting my brand loyalties for many many years. so I suggest you to use this brand toothpaste. because taste is good. clean your tooth good. And after brush it gives you fresh feel and smell. it available at every small stores at just rs.84 for 200gm. and rs.44 for 100gm pack.