Teeth whitening toothpaste are always attract buyers. But not all are true to their claim. Similarly this toothpaste only has attractive packeging & label.but gives no result.it is minty in taste and has minty fragrance but it does not keep the mouth fresh for long time. It is white in color with blue whitening particles but it does not whiten the teeth, in fact after using it teeth become sensitive. There is nothing good in this toothpaste.