This is for the first time I am using such toothpaste and I am really impressed with the results. It comes in a tube packaging with a large opening from where you can pour out the product very easily with a white plastic cap.
The entire body of the product is red in color with white text on it. I liked the packaging as its travel friendly too. On the red cover you can easily read all the instructions very easily. You can read all the ingredients and how to use, etc on the packaging.