Colgate visible white toothpaste is another one of tge ordinary toothpastes by colgate. The taste and everything is exactly same like the normal colgate toothpaste pack. It claims to give you 1 shade lighter teeth in 1 week which I haven’t got to notice in my teeth yet. It works and feels just like any other toothpaste does so, I felt dissapointed as I could not get what I was expecting out of it. It comes for 87 rupees for a 100g pack. I would not use it anymore as my old toothpaste worked the same and comes at a price cheaper than this one.