Im uaing this toothpaste since last 3-4 years. Its ery good and keep the teeth fully white. There is a special agent that helps the teeth white. And after using this tooth paste the fressness of mouth is awesome and cant be compare with other one. Although its not a herbal tooth paste but the brand name along with colgate assure us for a safe amd healty teeth in future. I will suggest everyone to use it atleast once if you are suffering wirh yellow spot in your teeth