I have watched this channel for long time.and I m giving my opinion from my experience.
•Entertainment value is good.Its programs are very entertaining.serials are very popular.actress like mouni roy , adha khan are popular names in industry. some good shows are usp of this channel.like bigboss, comedy nights with kapil, comedy nights bachao.these shows were very popular.superstars like srk, salman appears in this channel.
•Variety of programs are the main usp of this channel.different types of programs like horror, comedy, fantasies are telecasted in this channel.
•anchors and hosts are very popular and entertaining.host like kapil sharma became very popular in past .