I was around 14 when I started buying this magazine. Funny, but im still a reader. The Indian publication is quite contemprorary but needs more indianisation. Catering basically to the yuppy crowd, ahem females (cuz I dunno if more men like me do buy it too?), the magazine is more a time pass than deep insight reading. While some of the articles are thought provoking, I think men should do read it, as you understand the psyche of masculine minds, why they do this and why they dont, etc, etc. Likewise maybe some men can delve inside female mind too, reading some of the articles. Sex is highlighted true but then which magazine would sell without sex? Female models would have been long out of jobs if us men did learn and stopped drooling on them! My assessment is the magazine can go places if it acclimatises to indian realities