Prior using to Dabur Red toothpaste I always was using close up. Then one fine day I ran out of my toothpaste and got this from my near by shop as this guy was not having close up with him. The very first thing and the major difference that I felt the first time I brushed with it is the strong freshness that you can feel long after brushing too. I dont feel desire to brush till night as this toothpaste helps to maintain freshness intact in your mouth for long. Secondly I found this toothpaste having the brand trust of Dabur India. So we can trust on its quality without doubt. To all you guys who never tried this I bet you that youll agree on me once youll try it out yourself. Now I have been using it for more then one and a half years now and till now I got no oral problems. I would keep you all updated if I found or notice any issue with this product. But till now I can surely recommended this to you guys. Thanks and take care.