Dabur is aurvedic based company. They menufecture wide veriety of ayurvedic peoducts. Dabur red toothpaste is one of them. it is based on ayurved preparations. Dabur red tooth paste is actually very good tooth paste for those who has gum problems but not for chronicle one it is just for minor gum problem. secondly, it really whiten your teeth to one or two tone. you can feel the diffrence within one week. it really freshan the breath because of its minty and clover flavour. I have changed my tooth paste one month ago and I’m still cleaning my teeth with it. its really good product for those who likes ayurved and ayurvedic peoducts.