Gifted with the slogan YOUR TECHNOLOGY NAVIGATOR Digit has been one of my favourite magazines. Although not being as good as it’s previous name CHIP, it’s striving hard to get many get enough technological information to it’s readers every month.
THEIR HISTORY:
It’s earlier name CHIP had the slogan THE BEST GUIDE TO COMPUTING which was purely related to computers and they would give u hands on tips on adding latest components to the PC which was very useful. They had become successful and the name was almost liked by everybody who owned the magazine. Then when they changed the name to DIGIT, it got a lot of questions from the reader’s doubting their capabilities but they assured the readers that they were the same people with the same magazine but with a different name! DIGIT struggled hard for 2 years to make people buy their magazines by sending their people for spreading their name in big cities like BANGALORE, MUMBAI, etc and arranging contests where people could win free subscriptions to their magazine! This did not help much so they had to increase the amount of information provided in the magazine which lead to a steady increase in the demand for their magazine.
NOW..
So 5 years after the re-launch of their magazine, DIGIT makes sure that people get their money’s worth by providing a DVD free along with the regular CD. I feel this is a great move by digit so even the price of Rs.125 doesn’t matter much!
FREEBIES??
Digit has made it’s readers habitual to their freebies! Currently u get a free booklet that provides u complete detailed information on the latest products like mobile phones, digital pheripherals etc, their history, advantages, comparisions, their future and the likes. These booklets are really useful and are in sync with the magazine. The DVD is also useful and if u missed any of their earlier issues, u can find them on the DVD in PDF format! But I feel that DVD’s and CD’S are waste coz u can get these contents easily on the internet. Just log on to thinkdigit.com and u can see the contents of the CD and DVD of the next issue to be published. But not all of us have internet connection and downloading each of the software can be a waste of time!
MAGAZINE CONTENTS:
The contents in the magazine are well compiled and provides in depth information of the products that are reviewed. There’s a whole lot of contests that u can enjoy, some of them are in the magazine and rest are available on their website. The magazine has a section called DIgit _Patron Programme where they give u a 16 digit code and u have to enter it in ther website and u get some points which get added every month and u can redeem them for gifts!
ABOUT THINKDIGIT.COM:
This site is just for checking their magazine contents for the coming month. Here u can see the cover of the magazine, there are subsections that provide details about the CD and DVD. Other features include select contents featured in the previous months and a forum. The forums are really useful and u can find solution to ur computer problems by asking other members.
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