An aspiring singer dolly pandey ( Nidhi Subbaiah) has a no-nonsense attitude toward life roughs up eveteasers rides a bike and has guys sweating it out when she is around.A local toughie vicky shukla ( Rajneesh Duggal) who contests election indulges in fights but wears his heart on his sleeve and a local rich boy kabeer ( Arjun Bijlani) who now live in mumbai an run an event management company.With a poorly written and predictable story and screenplay replete with cliches and humour Direct Ishq gets nowhere even after it is over.Even the love story appears confused.The characters are flimsy paper thin and trite.