I have been using Dove soap for many years but I had never tried DOVE CONDITIONER. A few months back I gave birth to my daughter. After that my hair started falling like anything. I tried hair messages, hot towels. They helped me a lot but the hair was still too dry. So I started applying Dove Conditioner after every shampoo. I used to leave it on for five minutes, then washed it off. ( But don’t rinse it off completely otherwise you may not get the smoothness it gives ) . I still use this conditioner and recommend it to my friends.